If you try to observe our systems today, it is highly focused on technological capabilities of the different tools (hardware and software), other fancy features and varied business goals. These kind of designs forget one important thing in their approach—the end user. Have you heard about User Centered Design or in other words London customer communications? Probably, yes because you have landed well on this page. Let us know the definition of this term to give light to the question.
A User Centered Design (UCD) is basically a method which centers its functions to the users so that it could further help or make solutions to their development process. It is a tool which designs website and interface which deeply roots to the perspective on the understanding of every human user. Moreover, it is purposely designed to create applications which are user-friendly, hence, adding up extreme comfort to the intended users. By using it, rest assured that your product, software or web site will be easy to use by people.
Unlike other approaches, the User Centered Design is committed to adjust to the users’ attitude and behaviors rather than the other way around so that its users would be able to adapt and relate to the design. As a result, the system design would bring more efficiency, satisfaction and comfortable to the user. Once this happens, for sure the sales would increase in numbers and the loyalty of their customers will grow stronger.
What makes a good UCD? The following are the principles and activities that underlie user centered design.
- The design should be focused, developed and advanced through a user-centered assessment.
- The UCD process should be certified iterative.
- The design in general should cover and be centered to the whole user experience.
- The team of the design should include multidisciplinary skills and perspectives.
- The whole design is established anchored to the users’ understanding and most importantly, its tasks and environments.
It is important that the UCD Design should be usable. Why is this important? Well, usability is a very important factor to pay attention to because, this makes the task performance easier. When the task is made easy, it will then result to having accurate and completed outcomes with 100% enjoyable and comfortable design experience. On the other hand, basing this to a managerial point of view, the productivity and the team’s interest to work will likely decrease when the design of the software or website is very hard to operate. Thus, usability should be the initial factor to consider on building the overall design. Remember, a usable design could save time and effort.
If you really wanted a perfect UCD, you should not forget to identify the users of the given product. It is also important for you to note the requirements of the goals of the customer so that you will be able to meet these goals and arrive to a very successful product. Also, plan first before you create a design. It would be very much helpful and effective if you do this in different stages. Lastly, you should remember to evaluate the whole design by testing its usability with the actual users.