In 2010, David Lynch announced that he was launching into a new chapter in his career, through music. He released two tracks, Good Day Today and I Know, through UK label, Sunday Best Recordings and to mark the significance of this new territory, he passed up the option to produce his own music videos. Instead, through genero.tv, Lynch opened a competition, offering anybody the opportunity to submit their short films to be used as the official video. Lynch chose the finalists himself, one for each of the two tracks out of 450 entrants. This submission was directed by Arnold de Parscau.